Contact Information

Judi Nardella Hershman


Judi Nardella Hershman
Sr. Vice President, Marketing & Communications

judi nardella hershman

Judi Nardella Hershman is Sr. Vice President of Marketing and Communications for the Fairfax Group, Founder and President of RAFTR Communications, and Founder and Senior Managing Partner of ClearView Partners. She has over 25 years of experience as a management consultant to individuals, businesses, and associations that require expertise when addressing the impact of communications on society and business. In 2000, she founded RAFTR Communications--a public affairs, crisis, and perception management consulting firm. In 2011, ClearView Partners-an extension of the Fairfax Group that offers a full complement of image and crisis/risk management services, including lobbying--was launched. All three companies are based in McLean, Virginia.

Ms. Nardella Hershman has been nationally recognized for a number of client engagements. Her expertise in coalition-building and strategic message development helped a non-union state teachers’ organization defeat three collective bargaining bills in their state’s general assembly in six weeks. Her work won recognition with awards from PRWeek, as well as the Bulldog Award for Excellence in Media Relations & Publicity, and two IABC Silver Inkwell awards. She is credited with helping to facilitate the successful resolution of a five-year Qui Tam case, coupled with an investigation by a State Attorney General and the federal government, for one of the nation’s oldest and most honorable children’s hospitals.

Ms. Nardella Hershman, together with her creative boutique firm, has worked extensively in the healthcare, technology, academic, and security sectors, advising c-suite level executives on: brand marketing; identity and perception management; internal and external communications initiatives; media relations; and risk and crisis management.

Ms. Nardella Hershman is experienced in high-profile appellate litigation, witness preparation, and strategic communication coaching for CEO/COO/ CFO level executives with Fortune 500 companies. She has effectively prepared association, business, and government leaders for appearances on “Meet the Press,” “Larry King Live,” and “The Today Show,” as well as other media outlets and for congressional, state, and local hearings.

Ms. Nardella Hershman has a distinguished record of achievement for her contributions to her community, including the following: former President of the Safe Community Coalition, a non-profit that she helped to found 15 years ago; founder and former President of The Angels Network; and member and former Vice-Chair of the Fairfax County Public Library Foundation Board. Ms. Nardella Hershman is proud to have been named a Citizen of the Year by her hometown, Mclean, Virginia, for her work with helping to create a K-12 character education program for public and private schools in the Great Falls, McLean, and Falls Church communities.